Other companies, like Amazon and Starbucks, have used geofilters at universities across the country to target the on-campus demographic. Sour Patch Kids, for example, developed a geofilter campaign that boosted its following by 120,000. Whether they’re used to promote events, introduce new products, or put the company in front of new eyes, filters offer an organic way to reach Snapchat’s broad audience.Ĭompanies that tap into this opportunity have seen significant results. Snapchat users love to share filters - even if they’re branded. Once on the app, 60% of Snapchat’s users are also more likely to make an impulse purchase.Ībove all, what sets Snapchat apart is also one of the most organic branding opportunities you’ll find on any social platform: filters. While these millions of users connect with friends and family on the app, they’re likely to discover new brands through filters, geofilters, lenses, and promoted ads. That’s millions of snaps that are taken, sent, and seen. It might be outperformed by apps like Facebook and Instagram in terms of the user base, but Snapchat marketing offers a competitive advantage that you just can’t get with other platforms.Ībout 293 million users are active on Snapchat each day. Why Do Brands Create Snapchat Filters?Īs of 2022, Snapchat is still one of the 15 most-used social media platforms across the globe. In this guide, we’ll walk you through the process and teach you how to create a snapchat filter, step by step. You probably already know about the sweeping popularity of Snapchat filters, but did you know that you could create your own? Since Snapchat debuted this feature, brands of all sizes have been seeing impressive results. Most of the filters you’ll see are available to all users, but geofilters are location-specific, whether it’s for a city or a particular event. Snapchat’s infamous filters are known for being a fun, creative, and goofy way to spice up a selfie. Although other social media platforms have adopted some of the app’s trademark features - 24-hour stories and interactive filters - there’s no denying that Snapchat set the trend early on. Since its launch in 2011, Snapchat has left its mark on the social media world.